ec Newsletter #31
Hello from cloudy Gisborne!
Welcome to new subscribers on the mailing list - I hope you get some great ideas for your web projects from these newsletters - don't forget to send us your feedback and comments.
The past Newsletters can be found here; our contact details are below as is the unsubscribe information at the bottom.
I'm involved in a new business too - see www.MondayMorning.biz for online business training & resources.
The ONE thing you can do NOW that will get your web site higher in search engines…
Getting ranked highly in search engines can be fraught with frustration – and can be difficult to achieve – especially if your competitors have a great ranking web site.
Not getting near the top of search engines is wasting the effort and expense of having a web site and not being near the top means missing out on potential sales…
Getting better results from your web site can mean getting more income into your business – either directly from sales or from retaining your existing customers better and minimising customer churn.
The single simplest thing you can do to improve your search engine result is to add content…
Simple – right…?
Oh – you’re still reading – you want more…?
Okay – one way that search engine rankings work is based on what’s called “key word weight” – that is the amount of times a search phrase occurs in your web page content.
So it follows that the more words on your web site that contain words that people may be searching for – increases the ability of your web site to be near the top of the search results.
So remember to use great search engine friendly words when you do create content.
Avoid things like “our services – blah blah blah” – and use instead “our Gisborne web design service – etc etc etc” English teachers dislike this practise but search engines will love you…
It is also about the search engines seeing your web site growing in usefulness to visitors over time. Google in particular will visit your web site more often when it can see that your content is growing consistently over time.
Or to put it another way – search engines stop coming to your web site as often if it isn’t updated – meaning new content takes awhile to even get found in search engines.
New content doesn’t have to be sourced just from your own mind – there is much that we as business people see in the course of our business day that you can use directly as content (with permission of course) or to use as inspiration to comment on.
Ideal content to add would be articles that relate to the benefits people receive when they purchase your goods or services.
Explain all the things people should know about how to get the very best our of using your products or services and add that to your web site in the form of articles.
Or start a blog on your web site and add frequent items on the wins that your customers are getting by dealing with you – post other items about issues that are affecting your industry – become a thought leader in your industry.
The E-C Toolset can be used to add content and there are no limits to the number of pages that you can have with the E-C Toolset.
We suggest when creating new content add headings down the page in a new word processing document, then flesh out each heading with more bullet points.
By making each bullet point into a sentence or even a paragraph you can build god solid search engine friendly content very quickly and easily.
Contact us if you you’d like help in using the toolset or if you’d like to talk about anything in this newsletter…
This is a great resource web site for the new “Social Media” tools and best practises – there’s tons of information here and you could easily get social media’d out by trying to read too much at one time.
Here’s a great example of a starter article from Mashable: -
“5 Easy Social Media Wins for Your Small Business”
FREE e-c Toolset Webinars
Free E-C Toolset training Webinars - see www.ectoolset.com/help for date and times.
We have training webinars on alternate Tuesdays to the newsletter so they next one at 9:30am on Tuesday 18th August.
This is in a question and answer format – if you’d like to come long please register on the web site and let us know ideas of what you would like us to cover.
Headphones with a microphone works best to participate but you can simply use your computer speakers and type questions in through the keyboard.
The format of the new E-C Toolset training Webinars is for you - our users - to run the session.
We want to know what you are finding hard to do using the toolset - and we'll step you through how to do it the best most time effective way.
We'll also be taking notes about what you are asking - and will look to improve the process - if there's a better way of achieving the end results - lets all work towards it...!
So do please make the time - we'll try and have these free webinars every two weeks (except where I end up having travel commitments - but I'll be training up the guys to take my place) - and we'll also look at having one after hours every so often - so let us know if you are keen - but can't make it to the 9:30 am webinars.
And if you don't know what a Webinar is - come along every Friday to our "Webinar about Webinars" - everything you need to know about how to participate in a Webinar - and how to hold your own...!
As always - email email@example.com with any comments or questions or feedback.
Also as everyone talks with clients - tell them we have the sessions every Tuesday - it's on the off week with the newsletter - so one week newsletter - next webinar and so on...
Have you seen the E-C Help section lately...?
It is available at www.ectoolset.com/help/
We've also archived these newsletters at www.ectoolset.com/news/
That's it for now - please do let us know what you think of the newsletter - and of the e-c toolset and thanks for your business...!
Cheers and thanks again