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ec Newsletter #44

Greetings from Sunny Gisborne!

The past Newsletters can be found here our contact details are below as is the unsubscribe information at the bottom.

How to write Blog Posts for your Blog

Having a blog is like having a welcoming garden – you need to invest time in growing the blog posts over time, nurture the relationship with people that follow you and generally add value as to why your followers are spending their time reading your blog posts.

It is also an “inferred contract” that you will keep posting every so often – if you do want to give it up (and many do) then let people know the reasons and leave it at that. Try not to just fade away…

Everything that you say on your blog reflects on your professionalism – just as in a real life conversation.

You need to sound positive, engaging and authoritative to really make a good impression – anything less and people will build a negative idea of you and your brand.

Having a great blog is one of the ways to keep top of mind of your audience and position yourself as the expert they turn to when they want a paid service or to purchase a product that you may supply.

Getting better results for your business is the reason to do this social media stuff such as blogs.

Every so often you’ll feel drained of ideas for blog content – so here’s a great list of things that you could blog about:

  • Your views on current affairs – within your region or within your industry – answer this question - what is happening that is important to you…?
  • Summarise the latest research within your own organisation or within your industry – what changes are on the horizon that your customers may need to know…?
  • Share stories from your life – how did you get where you are today – who helped you or inspired you…?
  • Rant – what upsets you – and why…!
  • Review a great book / article / web site that you just read – why was it good…?
  • Announce something new – every business changes – what’s new with you this week…?
  • Profile a client – who is your number one fan…? Who can you help…?
  • Answer a frequently asked question about your products or services – what is the number one misunderstood element to making the best of your company products or services…?
  • Recommend a web site that you follow regularly and let people know why you think it’s good

And lastly – and only every so often – review a product or service of your companies…

So – make a list of potential topics and when you feel in the mood create as many as you can to create a library of articles to draw from.

There’s a couple of great ways to actually write an article on a topics from the above list – this is what I follow when I create a newsletter article – and the same format works very well for blog posts.

(Thanks to Gihan Perera (http://bit.ly/djVfpl) for sharing this with me in one of his excellent marketing courses…!)

All you need to do is answer the following questions under your chosen topic:

What Problem do people have in their life to do with the chosen topic:-
What are the Negative Implications for them:-
What are the Positives if they didn’t have the problem:-
What is the Explanation of the process to solve it:-
What Product or Service do you offer to solve it for them:-

This works very well for me – but here’s some other ideas:

Tell a story by:

  • Tell the story
  • Note the key point(s)
  • Give the benefit(s)
  • Suggest the Action(s) for people to take

Or Solve a problem:

  • Identify the Problem
  • What causes the problem
  • What’s the solution to the problem
  • What action can people take

Or Give people Tips:

  • Tip # 1
  • Tip # 2
  • Tip #3
  • Etc

Which one you use is up to you – but do it…!

Plan and create new blog posts when you next feel in the creative mood…!

Another great business tip from my friend Graham McGregor’s 'The Business Success Report'.

We trust you will get some helpful ideas from reading it – and please let me know what you think by replying or seeing our contact page.

Graham’s Business Advice

Hello and welcome to this issue of The Business Success Report.

This is just one of the many ways we like to add value to our clients and friends.

We trust you get some helpful ideas from reading it.

Graham McGregor
Twomac Consulting Limited


The Ten Minute Marketing Formula:

“Paying attention to simple little things that most men neglect makes a few men rich.” Henry Ford

One of the things that many business people overlook is that increasing sales doesn’t have to be complicated or expensive to do.

There’s a wonderful book called “Up the Loyalty Ladder” by marketing expert Murray Raphael.

It’s currently out of print; however you may be able to get a copy from http://bit.ly/aFbud0 or your local library.

In this book, Murray has a short chapter where he talks about a simple marketing formula that he has tested with dozens of different businesses and hundreds of individual salespeople.

Murray discovered that every person who followed this formula consistently; increased their sales by a minimum of 10% over 12 months. Best of all the formula is very simple to do and takes less than ten minutes a day.

Here’s the Ten Minute Marketing Formula:

Look at the following marketing chart. Your goal is to do a minimum of four activities each day from this chart.

Send out one thank you note

Give away one business card

Make a follow up phone call to one person

Ask one person for a referral

Now you can combine these marketing activities any way you like each day. The goal though is to do a minimum of four marketing activities every work day.

1: For example you might want to make four follow-up phone calls to people. That would give you a total of four marketing activities for the day. Your follow up phone calls could be to existing clients asking how they are finding your product or service. They might be to potential new clients asking them if they would like some further information.

2: You might want to send out four thank you notes. These work very well when they are hand written on a nice card.

A thank you note can be very short and simple such as:

“Hi John, this is just a short note to thank you for being a client. I appreciate your business and know you will be delighted with your purchase. Kind regards. Your Name.”

3: You might want to ask two people for referrals and give away two business cards. This also is a total of four marketing activities for the day.

When you ask for referrals you might try something like this.

“Hi John, I wonder if you could help me? Who are two or three people you know who might be interested in getting some helpful information on buying XYZ?”

4: You might want to do one activity from each of the four choices on the marketing chart.

In other words you make one follow up phone call, send out one thank you note, ask one person for a referral and give away one business card. This is also is a total of four marketing activities for the day.

Now four marketing activities a day is close to 1,000 extra marketing activities a year. That’s a lot of marketing.

This is why every person who followed this simple ten minute marketing formula increased their sales by at least 10% over 12 months.

Action Exercise:

Use the ten minute marketing formula in your business this week.

We have some great ideas for you in the next issue of The Business Success Report. For helpful ideas and information on arranging finance of any type feel free to contact me at Twomac Consulting Limited.

Graham McGregor
Website: www.twomac.co.nz
Email: graham@twomac.co.nz
Mobile: 021-222-6992

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This is a “Twitter Console” program and is available free from http://bit.ly/905Zoi Once you have signed up for your free Twitter account you can use Tweetdeck to create saved searches of the Twitter-Stream for various topics.

If you run a café or tourism business – look for mentions about people visiting the city that you are in – and then direct message them to give away a few coffee or simply to invite them to visit.

If you are in s service industry then search for problems that your service overcomes and direct message those people that have expressed dissatisfaction with their present supplier or that have a problem that you can solve for them – right now.
In this way you are using Twitter to find potential new customers quickly and easily.

You can also use Tweetdeck to post Tweets from multiple Twitter accounts so if you have more then one Twitter account for your businesses or for home and work it works really well to help you manage the online world of Twitter.

Let us know what you think...

Posted: Tuesday 27 March 2018

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