ec Newsletter #36
Greetings from cloudy Gisborne!
Welcome to new subscribers on the mailing list - I hope you get some great ideas for your web projects from these newsletters - don't forget to send us your feedback and comments.
The past Newsletters can be found here; our contact details are below as is the unsubscribe information at the bottom.
I'm involved in a new business too - see www.MondayMorning.biz for online business training & resources.
The future of email – has it reached it’s nadir…?
Email used to be the “killer app” of the web – even if a business didn’t have a public web site it would have email.
I’ve been playing around with Google Wave this week – for those of you that don’t know what Wave is – it is Google’s view of what email would look like if it was designed today – rather than way back in the 1960’s.
Many of the “digital native” communicators of today (those folks that can’t remember being a teen without the web or txting) often tell us that email is too slow and cumbersome to use as a communication mechanism.
So what does this mean for your business – when email is used extensively to get your message out to potential and existing customers…?
If you have the sub 25 year olds as a target market you risk missing out on being a part of the their communications if you don’t use the same communication styles and tools as they do.
And failing to communicate with them in their preferred style means that you may be missing them in your marketing communications completely.
These days’ social media platforms such as Facebook, Twitter and the many tools that work with both are their preferred mechanism to communicate with their peers.
Using these tools well will mean that you will be using “traditional” email less – and your communications will have to evolve too…
It’s not only the content (remember Twitter only allows 140 characters) but it is also the style of communication that changes when you use the social media tools.
Social media is less about you trying to sell something and much more about “engagement” with the person you are communicating with.
It has much in common with a conversation – rather than just a statement of position or bullet point list from yourself or your company.
Use questions to get feedback on new or existing products or services. Talk about things that are happening within your industry and why they are important to your customers.
Share great stories about your customers and their use of your products or services and also offer help and guidance on how to get the best use out of using the products and services.
We’ve done a number of projects which have incorporated some of the main social media tools – let me know by return email if you’d like to know more….
Check out http://www.popsci.com/ - but only if you have some time on your hands…
As an example of what you can find – see this great video or the “shape” of the RFID (Radio Frequency Identification tags)
View the video
Nice and geeky…!
FREE e-c Toolset Webinars
Free E-C Toolset training Webinars - see www.ectoolset.com/help for date and times.
We have training webinars on alternate Tuesdays to the newsletter so they next one at 9:30am on Tuesday 27th of October.
This is in a question and answer format – if you’d like to come long please register on the web site and let us know ideas of what you would like us to cover.
Headphones with a microphone works best to participate but you can simply use your computer speakers and type questions in through the keyboard.
The format of the new E-C Toolset training Webinars is for you - our users - to run the session.
We want to know what you are finding hard to do using the toolset - and we'll step you through how to do it the best most time effective way.
We'll also be taking notes about what you are asking - and will look to improve the process - if there's a better way of achieving the end results - lets all work towards it...!
So do please make the time - we'll try and have these free webinars every two weeks (except where I end up having travel commitments - but I'll be training up the guys to take my place) - and we'll also look at having one after hours every so often - so let us know if you are keen - but can't make it to the 9:30 am webinars.
And if you don't know what a Webinar is - come along every Friday to our "Webinar about Webinars" - everything you need to know about how to participate in a Webinar - and how to hold your own...!
As always - email email@example.com with any comments or questions or feedback.
Also as everyone talks with clients - tell them we have the sessions every Tuesday - it's on the off week with the newsletter - so one week newsletter - next webinar and so on...
Have you seen the E-C Help section lately...?
It is available at www.ectoolset.com/help/
We've also archived these newsletters at www.ectoolset.com/news/
That's it for now - please do let us know what you think of the newsletter - and of the e-c toolset and thanks for your business...!
Cheers and thanks again