ec Newsletter #34
Greetings from sunny Gisborne!
Welcome to new subscribers on the mailing list - I hope you get some great ideas for your web projects from these newsletters - don't forget to send us your feedback and comments.
The past Newsletters can be found here; our contact details are below as is the unsubscribe information at the bottom.
I'm involved in a new business too - see www.MondayMorning.biz for online business training & resources.
We are holding a Gisborne Chamber BA5 tonight (in Gisborne of course…!) and if you are based in Gisborne you are welcome along to Alan Berry Motors 346 Gladstone road – from 5:00pm tonight (Tuesday 21st)
You may also not want to read further – click to skip to a special offer as I’m talking about this subject tonight…
The one thing that you are not doing with you web site that will improve it out of sight…
The one thing that you can do to get better results for your web site is maintain and to grow the content.
That’s it – the answer – okay – oh - you’re still reading – so want to know more…?
Engaging your web site visitor has to be the first priority of any web project – then you need to build a relationship with them (build their “trust”) and then they should be ready to take the next step / follow the calls to action of the web site and actually purchase your items, make a booking or add themselves to your direct email database.
If we fail in any of these steps then your potential customer has possibly gone for good…
A great web site brings in real measurable returns for your business.
People have a preferred digital style – there is no “right answer” in this – you need to cater for all digital styles when presenting content – those that like reading novels, those that like article or magazine style content and those busy people that just want the executive summery – and they want it fast…!
If you only provide one style of content (for example the executive summery style) – then you risk alienating those other styles because you are giving them too little content.
Fresh and constantly updated content builds relationships over time – and these relationships start to turn into conversations – which reinforce the relationships that you have with your web site visitors.
For example - why would you put on your small business web site that you coach children’s soccer..? Because the next person that visits your site and is a possible customer also coaches childrens soccer…
We are all busy in our respective businesses – so here are four main ways of creating content for your web site: -
- You or your team create the content a little and often. Use tools like the E-C Toolset to edit and add to pages and ensure that things are kept up to date.
- You search for and find excellent information so you can “repost” other peoples content – or point to great resources on the web and let your web visitors know why you think it is important.
- You can add feeds to your web site so that the pages get “automagically” updated by other web sites – this has some issues but can be a really good way to ensure that your web site is seen to be growing over time.
- Use social media such as blogs, Facebook or twitter to post information to your web site – which others can repost or comment on.
We’ve developed the following process to identify the best content for your web site: -
- On a whiteboard or sheet of paper make a list down the side of the page with all the different types of visitors that could visit your web site. These would be potential stakeholders (customers, staff suppliers etc) and also potential stakeholders. Get as specific as you want to segment the visitors and products that your market.
- Once you have finished that process – you may wish to rank the visitors into “A” types – those that you get direct income from – “B” types a lesser income from – and finally “C” that you could attend to at some time in the future. Then for the next part of the process just focus on the “A” types
- Put your self in the persona of each type of visitor in turn – and across the top of the page enter the name for a page or a description of the content that would be targeted to answering the visitors questions. In this way you are creating the content to answer specific visitor needs.
- Then down the right hand side of the page – add the most desired response that we want to visitor to do next – this could be to buy through our shopping cart, fill-in an enquiray form or to download a PDF file that explains more fully what we do. Or it could be many others of “calls to action” for the web site.
Then develop that content…!
We can undertake a facilitated visioning exercise to help you through the process above – please contact me for details about how we do this…
We have arranged a remarkable bonus offer for all of our clients.
It’s a wonderful way to create more sales, clients and profits with very little effort and it’s related to the theme of today’s newsletter.
And you will be the first people in the entire world to see this.
Full details tomorrow....
FREE e-c Toolset Webinars
Free E-C Toolset training Webinars - see www.ectoolset.com/help for date and times.
We have training webinars on alternate Tuesdays to the newsletter so they next one at 9:30am on Tuesday 29th of September.
This is in a question and answer format – if you’d like to come long please register on the web site and let us know ideas of what you would like us to cover.
Headphones with a microphone works best to participate but you can simply use your computer speakers and type questions in through the keyboard.
The format of the new E-C Toolset training Webinars is for you - our users - to run the session.
We want to know what you are finding hard to do using the toolset - and we'll step you through how to do it the best most time effective way.
We'll also be taking notes about what you are asking - and will look to improve the process - if there's a better way of achieving the end results - lets all work towards it...!
So do please make the time - we'll try and have these free webinars every two weeks (except where I end up having travel commitments - but I'll be training up the guys to take my place) - and we'll also look at having one after hours every so often - so let us know if you are keen - but can't make it to the 9:30 am webinars.
And if you don't know what a Webinar is - come along every Friday to our "Webinar about Webinars" - everything you need to know about how to participate in a Webinar - and how to hold your own...!
As always - email firstname.lastname@example.org with any comments or questions or feedback.
Also as everyone talks with clients - tell them we have the sessions every Tuesday - it's on the off week with the newsletter - so one week newsletter - next webinar and so on...
Have you seen the E-C Help section lately...?
It is available at www.ectoolset.com/help/
We've also archived these newsletters at www.ectoolset.com/news/
That's it for now - please do let us know what you think of the newsletter - and of the e-c toolset and thanks for your business...!
Cheers and thanks again