ec Newsletter #28
Hello from a rather wet & windy Gisborne.
Welcome to new subscribers on the mailing list - I hope you get some great ideas for your web projects from these newsletters - don't forget to forward them to your friends.
The past Newsletters can be found here; our contact details are below as is the unsubscribe information at the bottom.
I'm involved in a new business too - see www.MondayMorning.biz for online business training & resources.
Living your stated values – do you measure up to what you say and do…?
Getting raving fans that turn into loyal customers - that influence others into your business can be fraught these days – getting it wrong means less customers willing to pay less money for your products or services.
Customer “churn” impacts directly on your bottom line – it means you have to work harder to remain in the same place with the same revenue – just to replace customers that have walked away from your business.
Wooing a raving fan customer or great dedicated supplier to deal with your company is much like courting – they base their decisions about dealing with you on how your web site looks, what it says and more importantly how you conduct yourselves when you communicate with them over time.
Any discord or disconnect in the message reflects negatively in the values that people see you maintain and can lead to customers or suppliers not wanting to deal with you…
Or conversely happy to share the secret with other people just how great your product or service is.
During a web site project we work with our clients to ensure that what we publish on the web pages are a true and correct record of the “values” that the company represents.
This is reinforced by good looking design used in the execution of the project and also by how easy the visitor moves through the web site to find information they seek.
But sometimes the content gets out of sync with the core values – so a content audit undertaken every so often is a great idea.
This doesn’t have to be a full re-skin of the web site – just get a team member to visit each page to ensure that the content is sill timely, informative and still represents the company’s values.
Look for time bound information using phrases like “last / next year”, “next / last summer / winter” and especially look for progress photos or reports on any large project that is our of date.
The E-C Toolset can be used by you or someone on your team to edit the pages of the web site at any time. Let us know if you need some training for this.
We can undertake a content audit of your web site and give you some suggestions – or for those customers on a maintenance contract we can undertake this as part of the services we provide.
Webinars about Webinars
Here's the date and time of our next Webinars about Webinars:
Fri, Jul 3, 2009 1:00 PM - 2:00 PM NZST
Fri, Jul 10, 2009 1:00 PM - 2:00 PM NZST
Fri, Jul 17, 2009 1:00 PM - 2:00 PM NZST
Fri, Jul 24, 2009 1:00 PM - 2:00 PM NZST
Fri, Jul 31, 2009 1:00 PM - 2:00 PM NZST
Fri, Aug 7, 2009 1:00 PM - 2:00 PM NZST
Fri, Aug 14, 2009 1:00 PM - 2:00 PM NZST
Fri, Aug 21, 2009 1:00 PM - 2:00 PM NZST
Fri, Aug 28, 2009 1:00 PM - 2:00 PM NZST
Here are a few ideas how you could use Webinars:
A wedding caterer could use them for prospective customer once per week to run through their full service list with example photos of layouts and options for that special day.
A bed and breakfast operator could host a Webinar with a walk though of the rooms available as well as some ideas of local sights and places to visit.
A professional services consultant could use the Webinar to give some tips and hints about improving their customer's bottom line.
If a new client visited your web site they could register online for the upcoming Webinar easily and quickly.
If a potential new client contacts you during the week then let them know the Webinar will be available - it's a great way of getting engagement in an interactive way.
FREE e-c Toolset Webinars
Free E-C Toolset training Webinars - see www.ectoolset.com/help for date and times.
We have training webinars on alternate Tuesdays to the newsletter so they next one at 9:30am on Tuesday 7th July.
This is in a question and answer format – if you’d like to come long please register on the web site and let us know ideas of what you would like us to cover.
Headphones with a microphone works best to participate but you can simply use your computer speakers and type questions in through the keyboard.
The format of the new E-C Toolset training Webinars is for you - our users - to run the session.
We want to know what you are finding hard to do using the toolset - and we'll step you through how to do it the best most time effective way.
We'll also be taking notes about what you are asking - and will look to improve the process - if there's a better way of achieving the end results - lets all work towards it...!
So do please make the time - we'll try and have these free webinars every two weeks (except where I end up having travel commitments - but I'll be training up the guys to take my place) - and we'll also look at having one after hours every so often - so let us know if you are keen - but can't make it to the 9:30 am webinars.
And if you don't know what a Webinar is - come along every Friday to our "Webinar about Webinars" - everything you need to know about how to participate in a Webinar - and how to hold your own...!
As always - email firstname.lastname@example.org with any comments or questions or feedback.
Also as everyone talks with clients - tell them we have the sessions every Tuesday - it's on the off week with the newsletter - so one week newsletter - next webinar and so on...
Twitter.com – you don’t have to buy into telling the world that your cat has walked in the door to use Twitter as a business tool.
Here are a couple of people that I “follow” on Twitter and that have great useful information on a daily basis:
And there’s many many more for professional or personal development or to find out more about hobbies, sports and other special interests.
You don’t need to be a contributor – it’s okay to be a consumer of information in the Twitterverse…
Have you seen the E-C Help section lately...?
It is available at www.ectoolset.com/help/
We've also archived these newsletters at www.ectoolset.com/news/
That's it for now - please do let us know what you think of the newsletter - and of the e-c toolset and thanks for your business...!
Cheers and thanks again