ec Newsletter #24
Hello from sunny Gisborne.
Welcome to new subscribers on the mailing list - I hope you get some great ideas for your web projects from these newsletters - don't forget to forward them to your friends.
The past Newsletters can be found here; our contact details are below as is the unsubscribe information at the bottom.
I'm involved in a new business too - see www.MondayMorning.biz for online business training & resources.
Something more important than SEO for your web site – engagement...
Following on from the last Newsletter “Keeping it Real” got me thinking about all the new Web 2.0 tools – and which ones are the most important to use NOW – to get started and to make most use of this new way of communicating.
Your peers (and your competitors) are finding a new way of doing business – don’t get left behind…!
This “new way” is about relationship building – not just being “real” but engaging with your stakeholders in little and often ways.
In the old days we saw travelling sales people representing the brands and companies doing the rounds and pressing the flesh – those days have gone for most industries – so how do we replace that “face to face” relationship building today…?
Failing to engage with potential and existing customers leaves them thinking about moving to another supplier.
Being closed to open two-way communication also sends clear messages about the type of business you run and reflects negatively on the choice of doing business with you.
Great ongoing engagement on the other hand is perfect for positioning yourself as an expert and thought leader.
It helps let people know the positive reasons why they should do business with you and reinforces your positive values.
So lets look at some of the new ways of increasing good engagement – and building relationships through the use of the new Web 2.0 tools.
- Business Blogs
A great blog is about small (a couple of paragraphs), often regular (say every couple of days – twice a week) postings that people can then comment on.
Content could be about your products or services, about a client that is using your products or services in a special way – or it could be used to demystify a term from within your industry.
The voice of most blogs is less formal then web site content and can include more humorous and time bound information.
Let us know about the seminar that you attended or the meal out at a networking event or the last business book that you just read.
All of this kind of information helps build rapport with web visitors.
Twitter is a “micro-blogging” tool – so much of the above also holds true. Use Twitter in a business way to keep people informed with what you are doing – you choose what to post of course and so you don’t need to add a “tweet” every time your cat sneezes but do add items of genuine interest to those that are following you.
- Photo Sharing web sites (like Flickr or Picassa)
The EC Toolset allows you to add photo Galleries or individual photos but photo sharing tools like Flickr and Picassa (and the others) allows people to add comments to your photos and if you use Tags and Feeds correctly you could even have other people’s photos available on your web site.
- Social Media Sites (like LinkedIn or Facebook)
Social Media sites can be addictive and many people spend a part of their day keeping things updated with their favourite site.
You would probably choose LinkedIn over others in this genre apart from if you are an artist or have a band – then MySpace is the defacto place you should be engaging with.
Those LinkedIn “master-stars” use the connections within the site to look for new staff or new projects to work on as well as using it as a positioning or reference tool.
We can advise you on which sites to use for which specific option above – and how to integrate the tools into your web site easily and simply.
Let us know your thoughts on the above or topics for other Newsletters...
Here's the dates and times of our next Webinars about Webinars:
Fri, May 8, 2009 1:00 PM - 2:00 PM NZST
Fri, May 22, 2009 1:00 PM - 2:00 PM NZST
Fri, May 29, 2009 1:00 PM - 2:00 PM NZST
Fri, Jun 5, 2009 1:00 PM - 2:00 PM NZST
Fri, Jun 12, 2009 1:00 PM - 2:00 PM NZST
Fri, Jun 19, 2009 1:00 PM - 2:00 PM NZST
Here are a few ideas how you could use Webinars:
A wedding caterer could use them for prospective customer once per week to run through their full service list with example photos of layouts and options for that special day.
A bed and breakfast operator could host a Webinar with a walk though of the rooms available as well as some ideas of local sights and places to visit.
A professional services consultant could use the Webinar to give some tips and hints about improving their customer's bottom line.
If a new client visited your web site they could register online for the upcoming Webinar easily and quickly.
If a potential new client contacts you during the week then let them know the Webinar will be available - it's a great way of getting engagement in an interactive way.
FREE e-c Toolset Webinars
Free E-C Toolset training Webinars - see www.ectoolset.com/help for date and times.
The format of the new E-C Toolset training Webinars is for you - our users - to run the session.
We want to know what you are finding hard to do using the toolset - and we'll step you through how to do it the best most time effective way.
We'll also be taking notes about what you are asking - and will look to improve the process - if there's a better way of achieving the end results - lets all work towards it...!
So do please make the time - we'll try and have these free webinars every two weeks (except where I end up having travel commitments - but I'll be training up the guys to take my place) - and we'll also look at having one after hours every so often - so let us know if you are keen - but can't make it to the 9:30 am webinars.
And if you don't know what a Webinar is - come along every Friday to our "Webinar about Webinars" - everything you need to know about how to participate in a Webinar - and how to hold your own...!
As always - email with any comments or questions or feedback"
Also as everyone talks with clients - tell them we have the sessions every Tuesday - it's on the off week with the newsletter - so one week newsletter - next webinar and so on...
"Gallipoli – The First Day" is a web based interactive journey of the landings all those years ago. It was funded by the Australian Broadcast Corporation and is full of very moving stories.
This is what the web excels at – an educational experience that is rich in experience and engages easily.
Have you seen the E-C Help section lately...?
It is available at www.ectoolset.com/help/
We've also archived these newsletters at www.ectoolset.com/news/
That's it for now - please do let us know what you think of the newsletter - and of the e-c toolset and thanks for your business...!
Cheers and thanks again