ec Newsletter #17
Hello from a hot roasted Gisborne - I hope getting back into the groove hasn't been difficult for you and your teams.
Welcome to the new subscribers to the mailing list and I hope you get some great ideas for your web projects from these newsletters – don't forget to forward them to your friends.
We are continuing our great "six months free hosting" deal see the bottom of the newsletter to find out how you can have six months on us...!
The past Newsletters can be found here; our contact details are below as is the unsubscribe information at the bottom.
In this Newsletter we are continuing the series on "Information Architecture" and would love to hear from you with a suggestion for content for future Newsletters.
Information Architecture – Interacting with a web site
One of the more difficult aspects to being able to maintain and grow your online information using a content management system is to work out how information should be laid out on the pages of the web site.
In this the fifth of a series of articles I'll look at some of the common features of a web site and discuss how they could - or should be laid out.
Getting people to a web site is half the battle - getting people through the pages on your web site to the "calls to action" are just as important.
We've all been to a web site that looked like it had the answer or product we were seeking - but it was just too hard to find the page we needed.
A web site should be a "profit center" not a "cost center" - it should have real measurable returns.
The "calls to action" can be many and varied - depending on what outcomes you want for the project but it's a waste of money if people can’t get to the calls to action easily.
Every web user interacts with digital data slightly differently - many love clicking through standard button style navigation, others look for a "sitemap" feature, others will do a text search on a new site while still others will look for "contextual links" within the information itself to drill down to another level of information.
Not having all of these methods and relying only on a single method of moving between pages will turn those visitors off that are not serviced by the options provided.
There are so many web sites out there - you want your web site to be easy to navigate around - not hard...
A great web project provides for all four main methods of moving through a web site so that visitors can get to the calls to action to act on them.
This means the web site works - it generates the sales leads, or it makes the sale, or it provides great after sales support - just as we planned it.
We've been adding search boxes and site maps to all of our web projects for some time.
If there's one comment we get the most from our customers from their customers - is that "the site just works" - and that they could find what they want quickly & easily with a minimum of clicks.
Have a look at your web site with fresh eyes - even ask co-workers or clients specifically to visit the site and try to buy from it and let you know how they found the process - this may open up ideas for streamlining the process and increasing the results of the web site.
Also make sure you have enough information on the web site for those people that like reading - I don't think there's ever too much information that a web site can have - as long as it is logically and clearly laid out.
Web site visitors "self regulate" the information they consume - if someone wants to come into the site for a quick answer then they will do that - if someone comes to the site to find out everything about your biggest selling product then the need information to make a buying decision.
Contact us if you'd like to chat about your new or reenergised online project...
Thanks for being our customer and thanks for reading...
We've often talked with our customers one on one or at seminars about Webinars - using the web technologies in a seminar format and so we've put together a great webinar about webinars...
So if you want to reach your geographically remote clients - and potential clients in new geographic areas - then make a time to join us for one of the upcoming webinars.
Here's the dates and times:
Fri, Jan 30, 2009 2:00 PM - 3:00 PM NZDT
Fri, Feb 13, 2009 2:00 PM - 3:00 PM NZDT
Fri, Feb 20, 2009 2:00 PM - 3:00 PM NZDT
Fri, Feb 27, 2009 2:00 PM - 3:00 PM NZDT
Here are a few ideas how you could use Webinars:
A wedding caterer could use them for prospective customer once per week to run through their full service list with example photos of layouts and options for that special day.
A bed and breakfast operator could host a Webinar with a walk though of the rooms available as well as some ideas of local sights and places to visit.
A professional services consultant could use the Webinar to give some tips and hints about improving their customer's bottom line.
If a new client visited your web site they could register online for the upcoming Webinar easily and quickly.
If a potential new client contacts you during the week then let them know the Webinar will be available - it's a great way of getting engagement in an interactive way.
Bonus "Bonus Offer"
We need new clients! Who do you know that needs a new web site that really works...?
If you refer a new client to us we'll give you (and them) six months of free web hosting when we launch their new web site - just ensure that they let us know you referred them...
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It is available at www.ectoolset.com/help/
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That's it for now - please do let us know what you think of the newsletter - and of the e-c toolset and thanks for your business...!
Cheers and thanks again