Hello [##First Name##],
Greetings from a sunny Gisborne and welcome to a new EC Newsletter.
Back to Basics – the Role
of “Search Engine Bait”
Getting great traffic numbers to your web site can be difficult – and many search engine (Including Google) change how they work from time to time.
Being near the top of search results means getting more clicks through to your web site – which leads to more sales from your web site.
Not being found near the top of search results is a lost opportunity – and if your competitors are there then they will be getting business while you don’t.
Getting new business via your web site is the ideal if you sell a product or service – and if you can forward book your accommodation or tourism activity – even better.
Most business would benefit from an increased number of visitors – lets look at a single strategy that works really well to increase your visibility in search engines.
When you hear about a new event use details of that event to create a new page on your web site.
Target the content to the kinds of things a visitor would want to know about the event – and how your product or service can make the event even better.
For example we are starting to see some very real “hype” over the coming Rugby World Cup 2010.
Now is the time to add a page dedicated to what you can provide to Rugby Fans – it could be Limousine services, accommodation or other activities that rugby fans can do between matches – but chances are that right now somewhere in the world a rugby fan is entering “rugby world cup nz things to do” into a search engine.
So here’s your check list: -
1) Find out about an event that is happening near you – some ideas: - Whitianga Scallop Festival or Festival of Speed, Rotorua Ragamuffin Festival, Rugby World Cup or Gisborne Wine and Food Festival. www.eventfinder.co.nz is a great place to find those events and the details…
2) Create a new page on your web site with keyword friendly content targeted to what the event visitors could enter into a search engine and that you supply.
3) Place the important keywords – in the Title of the page, in the META Description tags and in the Heading of the page.
4) Register the web site with Google.com/Webmastertools (We would have already done this for EC Customers) and submit a Google Site Map. The EC Toolset can be used to generate a Google Site Map at any time which would include any new pages that you have created and ask Google to come and index them.
5) After a few days – or when Google Webmaster tools tells you – test the page with some key phrases – add some more content to ensure that your new page is near the top
There’s no limit to the number of pages that you can create with the EC Toolset so think of those terms that there may not be much competition – such as: -
Industry / Product / Service
Example search phrase
Rugby world cup family accommodation
Rugby world cup luxury limousine transport
Rugby world cup “insert activity here” adventure
Ensure that the content of the page has enough information for the visitor to make a “buying decision” for your products or services and that there is a clear “call to action” on the page of what you want the person to do next.
Bonus Tool: -
There have been various Google tools that let you explore potential key words for your web site – and this is a new one that is very easy to use.
Simply enter your web site address and the primary key words that you want to be found under and the tool does its stuff…
Using www.ec2.co.nz and “web site design, web marketing” show us this page: -
Note the Number of Monthly searches – high is good and note the “Competition” bar where a low level is best…
You can enter any domain name into the tool – so use this to check your opposition and to research some better key phrases to use.
Have you seen the E-C Help section lately...?
It is available at www.e-c.co.nz/help/
We've also archived these newsletters at www.e-c.co.nz/news/
That's it for now - please do let us know what you think of the newsletter - and of the ec toolset and thanks for your business...!
Cheers and thanks again