ec Newsletter #77
Greetings from a not so sunny Gisborne and welcome to a new EC Newsletter.
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Tool Review – Bit.ly
Something a little different for this newsletter – a review of a tool that I use to track click-throughs to web sites that happen when I couldn’t measure them in any other way…
Tracking the results of marketing activity is difficult – how do you measure if a print advert worked…? Or a mention in a printed newsletter actually got any results…?
Or perhaps you’ve sent people to a new link from your web site and you want to track how many people clicked that link.
Biy.ly (at http://www.bit.ly/) is the answer…
Sending a person to a web site that you don’t own means that you can’t access the reporting tools for that web site – we use Google Analytics for reporting on what is happening on a web site and create an account for each of our clients to view the information.
But for a web site that you don’t own – there’s not much chance of the web site owner letting you view the reports for that web site.
Also for your own print (read “real life”) marketing – being able to measure how many clicks the various adverts have created has up until a while ago has been difficult.
Tracking the performance of any effort means that you can manage the marketing better – do more of what works and less of what isn’t working.
Measuring the clicks on a link that you post to social media such as Facebook or Twitter – especially if the link is forwarded gives you a very clear look at what is happening once the post is “live” on the web and potentially shared by other people.
Go to http://www.bit.ly/ and sign up for a free account. Then you can install the plug-in to your browser of choice.
To use the tool when you are on a web page that you want to track – click the Icon in the toolbar and you’ll see a screen such as below: -
By inserting the link “http://bit.ly/nT5Bio” into a newsletter or a Tweet or into a Facebook post the Bit.ly system will record the click through when anyone clicks the link.
You can also customise the link be replacing the random letters and numbers with a more meaningful name such as: -
You can use that more readable form in your printed publication to record the clicks.
This really makes it easier to link directly to sub pages within a web site as many sub pages on web sites are well search engine optimised have very long and complex page addresses such as: -
And for a report of how many people have clicked this link view this link: -
See what I did there…? I added the “+” sign to end of the bit.ly link.
And there’s more to see what people have said – and who said it view: -
This becomes a very powerful social media measurement tool because you can see who may have re-tweeted your original post or who has shared the link on Facebook.
Let me know what you think of this tool – and let me know what other topics you would like to see in the newsletter…
Oh and go the All Blacks…!
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It is available at www.e-c.co.nz/help/
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That's it for now - please do let us know what you think of the newsletter - and of the ec toolset and thanks for your business...!
Cheers and thanks again