ec Newsletter #73
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How to use QR Codes for your Small Business
Measuring a response rate from printed or other visual outdoor advertising has always very hit and miss – QR Codes may have the answer to measure what in the past was an un-measurable.
Spending money on marketing that you can’t measure costs is wasteful and an absolute act of faith – yet many companies continue to spend lots on print marketing.
With the current uncertainty with the high NZ dollar and weird stuff happening with the US dollar (don’t mention the UK riots…!) as a smart business person you need to keep costs under control.
Using QR Codes in your marketing will allow you to test what is working in your visual marketing – and attract a more knowledgeable client.
You do need a smart phone to make use of QR Codes and I couldn’t find latest figures for “smart phone” use in NZ – but some overseas markets (UK especially) have 60+% of all adults already owning a smart phone.
This take up will only get greater over time – especially late next year when the older Telecom network will be shutdown for good.
This is a QR Code – by downloading a QR Code reader, your smart phone can use this like a bar code reader using the built in camera.
Then depending on the type of QR Code and the settings on the QR Code reader you may be connected to a web page – or could view some other information.
QR Codes can be used for advertising a web page – this page could have further details of an item or details of a special offer or could point to other items that the purchaser could also be interested in.
The extra details could be “how-to” articles or could be photos and videos showing the product used in ideal situations.
This adds to the richness of the “story” behind the product being displayed in the advertising.
The page could show testimonials or statements from suppliers – maybe a photo (or two) of the vineyard that the wine was grown in or a video walk through of the luxury accommodation provider.
What could a QR Code by used for in your print advertising…?
A QR Code can also be used for distributing contact information as below…
This QR Code: -
Translates to this on my Smart Phone: -
As you can see I have the option of calling the number now - or saving the details into my telephone contacts.
The EC Toolset now provides a QR Code generator for any of your pages – simply click the QR Code button next to the page and a pop-up window appears with the code that you can save to your computer and use for print advertising.
You can also use the QR Code generator from the main EC Toolset menu to create a Contact QR Code and embed it into your contact page.
This would work great if your business has a couple of people involved in sales – each can showcase their own contact details through a different QR Code in the page.
Bonus Tool: i-nigmag.com Free QR Code Reader
Once you start playing with QR Codes you’ll need a QR Code reader for your Smart Phone – here’s the one that I use: - i-nigma.com
Bonus - Bonus Tools: New EC Toolset Features
As well as the new QR Codes in the EC Toolset we have also released a new customisable admin menu and a new photo gallery component.
We'll be adding new help documents shortly to show you how these new tools work.
Have you seen the E-C Help section lately...?
It is available at www.ectoolset.com/help/
We've also archived these newsletters at www.ectoolset.com/news/
That's it for now - please do let us know what you think of the newsletter - and of the ec toolset and thanks for your business...!
Cheers and thanks again