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Whats with the Drill?

Think of going into a hardware store and asking the sales person for a drill...

Drills range in price from less then $20 to $200 - $300 - and a good sales person will ask a few questions about how you want to use the drill.

So questions would include:-

  • How many holes per day do you want to use the drill for...?
  • What are you usually drilling the holes in to...?
  • How many days per week do you need to make the holes...?
  • and so on...

So what the sales person is doing is focusing on the "holes" that the person wants to make - the outcomes of using the drill,

In the same way we see ourselves in the "hole" business - not the drill business. We work with you to identify the outcomes that you want from your online endeavours and implement those - and more importan;y show you how you can measure the results from your web based and social media marketing...

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